Conversion Rate Optimisation (CRO)
You have an excellent website, great content, great design and loads of features that your audience will love, but the leads just aren’t coming through.
We will help you answer that question.
Alongside our SEO team sits our CRO expert. His job is to look at a site completely objectively, and using a mixture of user testing, data analysis and technical analysis, determine if there are any barriers to using your site that may be turning potential customers away.
These could be simple things like the wrong link on a page, or an enquiry form that has too many fields, or they could be more technical or abstract, such as a behavioural trait in your audience has them overlooking parts of your website by default…hey, it happens more often than you think!
Did you know, for example, that huge studies were conducted in the 1930s which showed that if you Add Capitalisation to Your Advert Heading You Will Receive Approximately Thirty Percent More Engagement? A seemingly simple change, one you may not even think of, it seems so unimportant, but it can make a startling difference to your engagement.
Another good example of this is simple eye movement. Your eye is ‘programmed’ to scan something, including your web pages, in a particular way for maximum efficiency. If your content is laid out on the page in a certain way, important information can be missed by the eye or deemed less important as it scans the page, and so they don’t feel the full impact of your content. This can obviously lead to confusion and less engagement with your site.
Don’t worry, though! We’ll figure all of this out for you, and help you put it right.